‘A man who stops advertising to save money is like a man who stops a clock to save time.’ - Henry Ford
If you ask people if they’re influenced by advertising, they say ‘no’. If you then ask them which brands they trust and use, they pick the ones which are advertised. Advertising allows you to influence huge numbers of existing and prospective customers quickly and easily with controlled messages in controlled environments.
Successful advertising requires a combination of skills: research and planning to identify audiences and their requirements; media planning to reach the maximum audience within the available budget and creative execution to generate interest and desire.
At Cantor Hindson, we have a proven track record of developing advertising campaigns that work.