‘If I’d asked my customers what they wanted, they’d have said a faster horse.’ - Henry Ford
Henry Ford didn’t have a lot of time for market research and yet he was a consummate strategic marketer; in the age of the horse, he made people want something they didn’t know they needed – a car.
The purpose of marketing is to create demand in order to promote business growth. It’s about making people aware of your brand and interested in your brand so that they desire your brand. Our campaigns are strategically focussed on achieving marketing and business objectives. And, whilst we trust our instincts like Mr Ford, when appropriate, we’re great believers in market research.