The Power of Video as a Marketing Tool pt 1

If a picture paints a thousand words… what’s a video worth?
How a video increased conversion and spend.

Many businesses offer outstanding products and services that deliver real, tangible benefits to consumers.

In most cases, the transactional benefits are obvious – buy this and get this in return.

Sometimes though, the transaction is more difficult to convey in terms of how the product/service works and how the benefit is delivered.

The more you try to explain, the more complicated it may seem to some potential customers who may, in turn lose interest and fail to convert.

Foot Solutions is a highly successful international business that has helped millions of people around the world achieve pain-free mobility via a 3 step process that involves assessment, support and footwear.

Whilst the 3 step process is undoubtedly highly effective and can transform people’s lives for the better, it can’t be rushed and does involve an investment of time on the part of the customer.

If customers haven’t allowed enough time for their appointment, they may have to leave early and as a result, the appointment is unsuccessful for all parties.

For Foot Solutions, Richmond, CHC developed a short, 3 minute video that prepares customers for their appointment so that they know what to expect and allow enough time for the 3 step process.

The video has had a major positive effect in that appointments are more productive and customers are more likely to achieve their goal of pain-free mobility.

Watch the Foot Solutions video here